新開發產品新聞稿的操作套路.
現在許多預購或是眾籌的產品,其實都是使用這個套路在測試市場.
What is Amazon's approach to product development and product management?
Here's an example outline for the press release:
- Heading - Name the product in a way the reader (i.e. your target customers) will understand.
- Sub-Heading - Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
- Summary - Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
- Problem - Describe the problem your product solves.
- Solution - Describe how your product elegantly solves the problem.
- Quote from You - A quote from a spokesperson in your company.
- How to Get Started - Describe how easy it is to get started.
- Customer Quote - Provide a quote from a hypothetical customer that describes how they experienced the benefit.
- Closing and Call to Action - Wrap it up and give pointers where the reader should go next.
產品新聞稿的大綱：
- 標題——以讀者明白的方式命名產品。
- 副標題——描述產品的目標受眾，以及他們的受益點。僅用一句話說清楚。
- 摘要——給出產品和受益點的摘要。假設讀者不讀其他內容，所以要讓這個段落出彩。
- 問題——描述你的產品要解決的問題。
- 你的評價——公司發言人的評價。
- 如何開始——描述開始使用多麼簡單。
- 客戶評價——提供你想像中的客戶的評價，評價描述他們如何從產品中獲得好處。
- 結尾號召行動——呼籲行動，給出讀者下一步行動的指南。
另外補充.
创业家的商业思维与产品思维手绘PPT分享
创业家的商业思维与产品思维手绘PPT分享
#產品開發 #新聞稿 #逆向工作 #測試市場
